In the past few days，Chili Music instrument Co., Ltd. applies for registration of "ALP" trademark.Successfully passed the approval of the Trademark Office of the United States.

Brand building can greatly enhance competitiveness.Chili Music has always attached great importance to trademark brand strategy.The "ALP Advanced Live Performance" US trademark registration was successful and issued a trademark certificate.

This is an important milestone in Chili Music's brand building.It also embodies the wisdom and labor of all Chili Music personnel.Reflects the company's operating results.

With years of experience and accumulation,Coupled with strong industrial design capabilities,In 2015, Chili Music launched its own electric guitar brand ALP (Advanced Live Performance).Every product of ALP embodies the core concept of brand.：“Limited size，Unlimited enjoy”.The ALP guitar keeps all the characteristics of the traditional electric guitar.At the same time, 4 invention patents and 4 practical patents were applied.

It is practical, creative and fashionable.It has been working hard for musicians to create brand-new electric guitars.In keeping with the times,Continuous innovation.Rooted in local brand creation，Promoting international brand strategy,

And learn from the international musical instrument concept and brand management mode.

The use of "ALP" trademark in the United States，It will enhance the credit value of the Chili Music in the hearts of customers and agents.It is a strong backing for brand strategy.It will become a symbol of product quality and a symbol of credibility.

 The brand and the enterprise themselves are mutually reinforcing,The development and expansion of company has promoted the strong brand of enterprises.And the popularity and competitiveness of enterprise brand is rising.It has further promoted the development of enterprises.This is in line with the characteristics of the market economy.It is also the inevitable result of market competition."ALP" the successful registration of trademarks in the United States，It is also a turning point for Chili Music company to become market-oriented and branding.It is a historical opportunity.It is also a challenge.Because it means building up an excellent brand.Managers and employees of Chili Music should be more responsible and resistant to stress.More attention should be paid to detail and excellence in work.Because the greater the ability,The bigger the brand The greater the responsibility.Only by striving for excellence can success catch you up accidentally.

Finally, once again, congratulations to Chili Music instrument Co., Ltd. 'ALP'for the successful registration of the American trademark.