Neocha is a social network of musicians, artists, photographers, creators and creative enthusiasts,

Some media praised it as the pioneer of the "Youth Movement" in China.

Sean Leow, CEO of Neocha, was named one of the most noteworthy young Internet entrepreneurs in China by Forbes magazine in 2010.

In 2017 February 20th, Neocha has released ALP's short documentary "The Making of ALP Guitar" on its official website.

China has long been known as the manufacturing center of the world.Products printed with "made in China" are almost everywhere.

But by comparison, products that are known to be designed by China are rare.

However, many creators in China hope to change this situation.To proves that China is also a country with an innovative spirit.

ALP guitar is one of them.

This is a guitar brand based in Hangzhou, and recently invited us to enter their production backstage.

Let's see how their instruments are made.

All ALP guitars have one trait -- portability.

Although there are also European and American brands making portable guitars,

The choice of high quality portable electric guitars is rare.

ALP guitar, as early as 2015, was determined to fill this part of the market.

ALP guitar is not only very convenient.At the same time, by ingenious design.Guaranteed guitar performance and feel.

The clever design of ALP guitar using headless neck and folding guitar body.Many functions of conventional guitar such as trill system are retained.

In addition, the folding and adjustable body allows the player to play the guitar at a comfortable height。

Lin Zunyi, founder of ALP guitar, said:"Our mission is to make music accessible and follow you wherever you go.

We hope that our brand and guitar can show our passion for music.

We don't necessarily represent a particular style of music, we represent an idea that you love music, a desire to take it with you anytime, anywhere."

       We don't necessarily represent a particular style of music, we represent an idea that you love music, a desire to take it with you anytime, anywhere.

But because of the technical and financial problems at that time.The idea had to be shelved for the time being.

In 2013, his father retired and regained the idea and put it into action.

He released his own guitar at the International Musical Instrument Exhibition in Shanghai the same year.This is the largest musical trade fair in Asia.

"At that time, our guitars were not perfect enough to play." Lin Zunyi recalls."But my father is determined to show it to the public.To our surprise, at the exhibition site, this guitar was of great interest to many peopleThese support forces us to further improve this guitar."

After receiving such a warm response in this exhibition,They successfully launched a crowd-raising campaign on Taobao crowdsourcing and were later invited to attend the Taobao Creation Festival.

Now, their products have gone beyond their original focus - electric guitar.There are currently four different types of nine different products.Including seven string guitars and bass, all of them are clever folding designs.Look at their latest packaging guitars.

"Ultimately, we want to eliminate the idea that Chinese manufacturing is equivalent to inferior products," Lin said.